{"product_id":"10-week-news-reporting-practicum","title":"10-Week News \u0026 Reporting Practicum: Cringe-Proof Content in Business","description":"\u003ch2\u003eBuild a portfolio that proves you can think.\u003c\/h2\u003e\n\u003cp\u003eAnyone can post.\u003c\/p\u003e\n\u003cp\u003eFar fewer people know how to find a story, ask the right question, investigate it, verify what they have found, make sense of it, and publish something worth another person’s attention.\u003c\/p\u003e\n\u003cp\u003eThat is the skill this practicum builds.\u003c\/p\u003e\n\u003ch2\u003eThe problem is judgment\u003c\/h2\u003e\n\u003cp\u003eThe problem today is not access to publishing tools. Everyone has them.\u003c\/p\u003e\n\u003cp\u003eThe problem is judgment.\u003c\/p\u003e\n\u003cp\u003eSocial media and video networks are now the most widely used way of accessing online news globally, used by 54 percent of respondents. Yet trust in news has fallen to 37 percent, while 62 percent say they are concerned about false or misleading information online.\u003c\/p\u003e\n\u003cp\u003eBusinesses face the same problem from another direction. They do not simply need more content. They need ideas and information that people can trust.\u003c\/p\u003e\n\u003cp\u003eIn Edelman and LinkedIn’s 2025 research, 73 percent of target B2B decision-makers said thought leadership was more effective than conventional marketing or sales materials at demonstrating a vendor’s potential value. Sixty-five percent said it was a more trustworthy basis for assessing a company’s capabilities.\u003c\/p\u003e\n\u003ch2\u003eHuman judgment first. Advanced technology second.\u003c\/h2\u003e\n\u003cp\u003eAI can help you build a digital newsroom. But first, you have to learn to think like one.\u003c\/p\u003e\n\u003cp\u003eAI can research leads, organize information, transcribe interviews, analyze material, draft, repurpose, and help you publish faster.\u003c\/p\u003e\n\u003cp\u003eI am happy to show you how to use it.\u003c\/p\u003e\n\u003cp\u003eBut I have to train you first.\u003c\/p\u003e\n\u003cp\u003eBecause you still need to know:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhat makes a story?\u003c\/li\u003e\n\u003cli\u003eWhich source should you trust?\u003c\/li\u003e\n\u003cli\u003eWhat question has not been asked?\u003c\/li\u003e\n\u003cli\u003eWhat information is missing?\u003c\/li\u003e\n\u003cli\u003eWhat needs checking?\u003c\/li\u003e\n\u003cli\u003eWhere is the angle?\u003c\/li\u003e\n\u003cli\u003eWhat should be cut?\u003c\/li\u003e\n\u003cli\u003eWhat deserves to be published at all?\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThose are newsroom skills.\u003c\/p\u003e\n\u003cp\u003eThey are also the skills that make you better at directing AI.\u003c\/p\u003e\n\u003cp\u003eNearly 74 percent of Gen Zs and millennials now use AI in their day-to-day work. Deloitte also points to the growing need for workplaces to deliberately build human judgment, influence and collaboration alongside AI.\u003c\/p\u003e\n\u003cp\u003eThe question is no longer whether you will use AI. It is whether you have the judgment to direct it well.\u003c\/p\u003e\n\u003ch2\u003eThis is not a content creation course\u003c\/h2\u003e\n\u003cp\u003eYou will not spend 10 weeks learning to chase algorithms, copy viral formats, or feed a content treadmill.\u003c\/p\u003e\n\u003cp\u003eThis is foundational training in news and reporting.\u003c\/p\u003e\n\u003cp\u003eI bring into the room the principles I learned through two degrees and three decades practicing journalism across news, politics, features, and lifestyle media.\u003c\/p\u003e\n\u003cp\u003eThe fundamentals still apply:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFind the story.\u003c\/li\u003e\n\u003cli\u003eResearch it.\u003c\/li\u003e\n\u003cli\u003eInterview properly.\u003c\/li\u003e\n\u003cli\u003eCheck the facts.\u003c\/li\u003e\n\u003cli\u003eFind the angle.\u003c\/li\u003e\n\u003cli\u003eWrite clearly.\u003c\/li\u003e\n\u003cli\u003eEdit hard.\u003c\/li\u003e\n\u003cli\u003eKnow what deserves to be published.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eTechnology can help with the mechanics.\u003c\/p\u003e\n\u003cp\u003eIt cannot replace editorial judgment.\u003c\/p\u003e\n\u003ch2\u003eA real editorial room\u003c\/h2\u003e\n\u003cp\u003eThis is not a passive online course.\u003c\/p\u003e\n\u003cp\u003eThere are a maximum of 10 participants.\u003c\/p\u003e\n\u003cp\u003eEach week we meet for one live editorial session. Weekend spots are available, and scheduling is flexible for the cohort. You bring the work. We question it, test it, research it, edit it, and improve it.\u003c\/p\u003e\n\u003cp\u003eYou will complete practical assignments between sessions, with approximately 10 minutes of individual project time in the room each week. Graduates receive a certificate of completion and lifetime membership of The Business Newsroom network.\u003c\/p\u003e\n\u003cp\u003eYou do the work.\u003c\/p\u003e\n\u003cp\u003eI give you the newsroom.\u003c\/p\u003e\n\u003ch2\u003eWhat you will build\u003c\/h2\u003e\n\u003cp\u003eOver 10 weeks, you will develop a real media project, professional portfolio, or Business Newsroom plan that can be used in the market.\u003c\/p\u003e\n\u003cp\u003eYou might leave with a portfolio of reported work, a credible professional media presence, an editorial series, a newsroom plan for your business, or the beginnings of your own digital newsroom.\u003c\/p\u003e\n\u003cp\u003eThe point is the same.\u003c\/p\u003e\n\u003cp\u003eYou leave with something real.\u003c\/p\u003e\n\u003ch2\u003eTwo tracks. Same foundation.\u003c\/h2\u003e\n\u003ch3\u003eCadet Track\u003c\/h3\u003e\n\u003cp\u003eFor students, graduates, and early-career professionals who want proof that they can do more than operate software.\u003c\/p\u003e\n\u003cp\u003eLearn to research, interview, report, analyze, write, and exercise judgment.\u003c\/p\u003e\n\u003ch3\u003eBusiness Track\u003c\/h3\u003e\n\u003cp\u003eFor founders, professionals, and internal teams who want to begin operating as their own media outlet instead of outsourcing their voice to generic marketing.\u003c\/p\u003e\n\u003cp\u003eBoth tracks learn the same newsroom disciplines.\u003c\/p\u003e\n\u003cp\u003eWhat you build depends on where you start.\u003c\/p\u003e\n\u003ch2\u003eHow it works\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eComplete your purchase and receive the cohort details.\u003c\/li\u003e\n\u003cli\u003eTwenty-four hours before the first editorial room, receive your preparation and starting instructions.\u003c\/li\u003e\n\u003cli\u003eBring your work into the room every week.\u003c\/li\u003e\n\u003cli\u003eResearch, report, test, edit, and publish.\u003c\/li\u003e\n\u003cli\u003eFinish with a functioning project, portfolio, or newsroom plan you can actually use.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eThe outcome\u003c\/h2\u003e\n\u003cp\u003eNot more content. Better judgment. Better work. A portfolio that proves it.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eI can show you how to build your digital newsroom. But first, I have to train you to think like one.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Trumpet Publishing House","offers":[{"title":"Default Title","offer_id":54395502919996,"sku":null,"price":2526.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0776\/3650\/1820\/files\/1f635b72-32e9-46d0-987f-bbff8165789c_1_cf4313ab-bda1-432f-a420-5d57a02df586.png?v=1789428758","url":"https:\/\/trumpetpublishinghouse.com\/products\/10-week-news-reporting-practicum","provider":"Trumpet Publishing House","version":"1.0","type":"link"}