Strategy & Vetting Call with Susan Pavan, M.A.Journ.

One focused hour. A clearer direction.

Before you commit to a larger program, sit down with Susan Pavan, M.A.Journ., for a direct editorial assessment of you, your business, and the media opportunity in front of you.

This is not a sales call, and it is not generic coaching. Susan brings 30 years of newsroom judgment to one practical question: what is actually worth building?

Who is it for

This call is for those new to the workforce, founders, authors, creators, executives, and teams working across media, content, and books.

• Media: You have a pitch, interview, launch, profile, or public story that needs a sharper angle.
• Content: You are building a LinkedIn presence, thought leadership platform, newsletter, campaign, or editorial plan that needs authority rather than more volume.
• Books: You have a manuscript, proposal, author platform, or book launch that needs a stronger story and a credible route into public conversation.

What we will assess

• Audit the opportunity around you or your business
• Identify what is worth building
• Find the strongest media direction
• Decide what to cut, clarify, or test first
• Leave with a clear next-step recommendation

How it works

1. Complete your purchase.
2. You’ll receive an email with preparation notes and your call details.
3. Meet Susan for one focused hour of strategy and vetting.
4. Within 24 hours of the call, Susan will deliver a concise written report and strategy or analysis for your next move.

Outcome: Clarity before you commit your time, money, or reputation, followed by a written strategy you can act on.